Latest Generation
Not all tyres are the same – they look similar, but there is massive difference in technology and that matters. Your tyres are the single most important safety feature on your vehicle. So, take a closer look and see what difference the latest generation in tyre technology makes to safety, stability, strength, performance and value for money. You can work out whether a tyre has the latest generation of tyre technology by looking at just three things…
Depth and Design
Tread
Like shoes, your tyres must suit the places you want to go. You wouldn’t wear hiking boots to the office or high heels to the beach. A tyre’s tread pattern works in the same way, so it makes sense to understand whether it suits the way you drive, the places you go and the value you’re looking for. Let’s take a closer look at the features of tread design that represent the latest generation in tyre technology.
TREAD
Flex Groove
Flex Groove allows the tyre to flex – dampening the impact generated by inconsistent terrain. This gives you greater flexibility and a smoother ride.
TREAD
Mud Dimples and Scoops
Mud dimples and scoops create air pockets that prevent mud from sticking between the tread blocks. This gives you exceptional mud, dirt and rock traction.
TREAD
Anti-Stone Retention
Stone repelling technology built into the tread to resist damage by discharging stones to avoid drilling. This gives you extra resistance to cut and chip.
TREAD
Deep Long Life Treads
Cooper’s deeper treads give you up to 30.3% more overall tread and 46.3% more tread in the shoulder area.
The way the tyre is built
Carcass
A tyre’s carcass is like a house’s foundation. You need a strong foundation for the construction that goes on top. It’s the same with tyres. You might be surprised to learn that while tread is critical, it’s the carcass that accounts for up to 70% of a tyre’s performance. It’s the strength of the carcass that keeps the tyre firmly on the road and running balanced and true. What represents the latest generation carcass construction?
CARCASS
Armor-Tek3 Construction
For off-road adventures, Armor-Tek3 is the answer. It gives you over 2.5 times more tear and impact damage resistance by reducing the rubber gaps by 50%. Unique Armor-Tek3 technology features an additional third ply at an 8-degree angle (angle ply technology) which maximises carcass protection and lowers sidewall damage for more stability, safety and handling.
*Compared to standard 2-ply tyres
CARCASS
High-tensile Construction
High tensile construction gives you maximum strength and more protection with a higher load capacity. High Tensile Cords give you 33% more strength than standard tensile cords. Super Tensile Steel Belts give you 15% more strength than high tensile steel belts.
The materials used
Compound
Plastics can differ greatly. While they may all look the same, some are brittle and break easily while others are strong and flexible. It’s the same with the quality of compound in the tyre. Cooper Tires have been developing leading compounds for over a century – coupled silica is the latest generation in compound.
COMPOUND
Advanced Silica Compounds
Advanced silica compounds give you excellent wet traction and highway handling whilst lowering rolling resistance for more grip and fuel efficiency than other traditional tyres. Cooper Tires tread compound is uniquely-formulated with up to 4 times more silica than other premium leading brands.
